FINDING SIGNALS IN THE NOISE
The gap between strategy and execution is widening. I build frameworks to close it and tools to prove it.
Field Notes & The Forge
Field notes and working prototypes, live on this site.
Not decks. Not screenshots. A field note from inside the work, plus three functional tools you can run right now.
The Activation Gap
Why insurance agencies lose potential producers before they start — a contracting and enablement problem.
Carrier commissions by state
Sortable explorer of commission economics across carrier-state combinations. Market sizing, payout PMPM, and carrier-level detail.
ACA commissions calculator
Interactive five-state calculator that estimates monthly and annualized commissions for new producers.
TCPA compliance dashboard
Scan any insurance landing page for TCPA risk. Returns a risk score, violation breakdown, and FCC citations.
Meet the operator
Jessie Lee
A serious car accident — three days in the ER after being hit while walking her young son home from a playdate — sharpened Jessie's sense of what she wanted the next chapter of her life to look like. Finding the signal in the noise.
Jessie spent the most recent years in VC-backed insurtech. She also earned her own health and life insurance licenses — now active in 42 states (NPN 19069726) — to build credibility with carrier and agency partners. Today she advises insurtech founders and growth-stage distribution platforms on GTM, Product, Strategy and Value Creation.
Philosophy
"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple."
— Steve Jobs
Let's talk
Building in insurance, distribution, or AI? Let's compare notes.
Thirty minutes, no deck. We'll figure out quickly whether there's signal between us.